diff --git a/site/introducing.md b/site/introducing.md
index e68cd8191..f7359c64a 100644
--- a/site/introducing.md
+++ b/site/introducing.md
@@ -10,7 +10,7 @@ To install Scope on your local Docker machine, run the following commands:
 
     sudo wget -O /usr/local/bin/scope https://git.io/scope
     sudo chmod a+x /usr/local/bin/scope
-    sudo scope launch
+    scope launch
 
 Scope can be used in standalone mode, where you deploy it locally onto your hosts, or you can use Weave Scope in Service Mode.  Scope can be depoloyed to Kubernetes, DCOS and ECS cluster.  See [Installing Weave Scope](/site/installing.md) for more information.