diff --git a/experimental/example/Makefile b/experimental/example/Makefile
index 08b4e73b6..1c40168c2 100644
--- a/experimental/example/Makefile
+++ b/experimental/example/Makefile
@@ -21,7 +21,7 @@ client.marker: client/*
 searchapp.marker: searchapp/* searchapp/searchapp
 shout.marker: shout/* shout/shout
 %.marker:
-	docker build -t $(<D) $(<D)/
+	docker build -t tomwilkie/$(<D) $(<D)/
 	touch $@
 
 clean:
diff --git a/experimental/example/run.sh b/experimental/example/run.sh
index 721509aaa..18e2425a2 100755
--- a/experimental/example/run.sh
+++ b/experimental/example/run.sh
@@ -18,8 +18,8 @@ start_container() {
 }
 
 start_container elasticsearch
-start_container searchapp
+start_container tomwilkie/searchapp searchapp
 start_container redis
-start_container qotd
-start_container app
-start_container client
+start_container tomwilkie/qotd qotd
+start_container tomwilkie/app app
+start_container tomwilkie/client client