diff --git a/web/src/components/features.tsx b/web/src/components/features.tsx
index b41e20f..b2fc98a 100644
--- a/web/src/components/features.tsx
+++ b/web/src/components/features.tsx
@@ -1,56 +1,79 @@
-import { Clock, Shield, Zap, Package } from "lucide-react";
+"use client";
+
+import { Shield, Zap, Globe, Lock, Clock, Workflow } from "lucide-react";
 
 const features = [
   {
     icon: Shield,
-    title: "Anonymous",
-    description:
-      "No login required. Image names provide the initial secrecy for access. Add a UUID to reduce discoverability.",
+    title: "Zero Authentication",
+    description: "No tokens. No passwords. No API keys to rotate. Push and pull without any credentials whatsoever.",
+    gradient: "from-green-500 to-emerald-500",
   },
   {
     icon: Clock,
-    title: "Ephemeral",
-    description:
-      "Image tags set the time limit. Default is 24 hours, max is 24 hours. Valid formats: :5m, :1600s, :4h, :1d",
+    title: "Auto-Expiring",
+    description: "Set your TTL from minutes to 24 hours. When time's up, the image vanishes. No cleanup, no bloat.",
+    gradient: "from-blue-500 to-cyan-500",
   },
   {
     icon: Zap,
-    title: "Fast",
-    description:
-      "Pulling images is really quick thanks to Cloudflare CDN. Works great even if you aren't near us-east-1.",
+    title: "Blazing Fast",
+    description: "Global CDN-backed infrastructure. Pull your images lightning fast from anywhere in the world.",
+    gradient: "from-yellow-500 to-orange-500",
   },
   {
-    icon: Package,
+    icon: Globe,
     title: "OCI Compatible",
-    description:
-      "Supports Helm charts and other OCI artifacts. Push with helm push my-chart.tgz oci://ttl.sh/your-name",
+    description: "Works with Docker, Podman, Helm charts, and any OCI-compliant tooling. Standards-based, zero lock-in.",
+    gradient: "from-purple-500 to-pink-500",
+  },
+  {
+    icon: Lock,
+    title: "Privacy First",
+    description: "We don't track. We don't log. We don't even know what you're pushing. It's none of our business.",
+    gradient: "from-red-500 to-rose-500",
+  },
+  {
+    icon: Workflow,
+    title: "CI/CD Native",
+    description: "Built for pipelines. No secrets to configure, no credentials to leak. Just works in any CI system.",
+    gradient: "from-indigo-500 to-violet-500",
   },
 ];
 
 export function Features() {
   return (
-    <section id="how-it-works" className="relative py-24 px-4">
-      <div className="max-w-6xl mx-auto">
+    <section id="features" className="relative py-32 px-4">
+      <div className="absolute inset-0 bg-gradient-to-b from-background via-muted/30 to-background" />
+      
+      <div className="relative z-10 max-w-6xl mx-auto">
         <div className="text-center mb-16">
-          <h2 className="text-3xl md:text-4xl font-bold mb-4">
-            Simple by design
+          <h2 className="text-4xl md:text-5xl font-bold mb-4">
+            Why developers{" "}
+            <span className="bg-gradient-to-r from-accent to-accent/70 bg-clip-text text-transparent">
+              love it
+            </span>
           </h2>
-          <p className="text-muted-foreground text-lg max-w-2xl mx-auto">
-            No configuration, no authentication, no hassle. Just push and pull.
+          <p className="text-xl text-muted-foreground max-w-2xl mx-auto">
+            We removed everything annoying about container registries.
+            <br />
+            What's left is pure simplicity.
           </p>
         </div>
 
-        <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-6">
-          {features.map((feature) => (
+        <div className="grid md:grid-cols-2 lg:grid-cols-3 gap-6">
+          {features.map((feature, i) => (
             <div
-              key={feature.title}
-              className="group p-6 bg-card border border-border rounded-lg hover:border-accent/50 transition-colors"
+              key={i}
+              className="group relative p-8 rounded-2xl border border-border/50 bg-card/50 backdrop-blur-sm hover:border-accent/30 transition-all duration-300 hover:shadow-xl hover:shadow-accent/5"
             >
-              <div className="w-10 h-10 rounded-lg bg-accent/10 flex items-center justify-center mb-4 group-hover:bg-accent/20 transition-colors">
-                <feature.icon className="w-5 h-5 text-accent" />
+              <div className={`inline-flex p-3 rounded-xl bg-gradient-to-br ${feature.gradient} mb-4`}>
+                <feature.icon className="w-6 h-6 text-white" />
               </div>
-              <h3 className="text-lg font-semibold mb-2">{feature.title}</h3>
-              <p className="text-muted-foreground text-sm leading-relaxed">
+              <h3 className="text-xl font-semibold mb-2 group-hover:text-accent transition-colors">
+                {feature.title}
+              </h3>
+              <p className="text-muted-foreground leading-relaxed">
                 {feature.description}
               </p>
             </div>
diff --git a/web/src/components/footer.tsx b/web/src/components/footer.tsx
index 9f969d8..170b7eb 100644
--- a/web/src/components/footer.tsx
+++ b/web/src/components/footer.tsx
@@ -1,48 +1,64 @@
+"use client";
+
+import { Heart } from "lucide-react";
+
 export function Footer() {
   return (
-    <footer className="border-t border-border py-12 px-4">
+    <footer className="relative py-16 px-4 border-t border-border/50">
       <div className="max-w-6xl mx-auto">
-        <div className="flex flex-col md:flex-row items-center justify-between gap-6">
-          <div className="flex items-center gap-2">
-            <span className="text-xl font-bold font-mono">ttl.sh</span>
-            <span className="text-muted-foreground text-sm">
-              — Anonymous & Ephemeral OCI Registry
-            </span>
+        <div className="flex flex-col md:flex-row items-center justify-between gap-8">
+          <div className="text-center md:text-left">
+            <div className="flex items-center justify-center md:justify-start gap-2 mb-2">
+              <span className="text-2xl font-bold font-mono">ttl.sh</span>
+            </div>
+            <p className="text-muted-foreground text-sm">
+              The ephemeral container registry.
+            </p>
           </div>
-          
-          <div className="flex items-center gap-6 text-sm text-muted-foreground">
+
+          <div className="flex flex-wrap items-center justify-center gap-6 text-sm">
             <a
               href="https://github.com/replicatedhq/ttl.sh"
               target="_blank"
               rel="noopener noreferrer"
-              className="hover:text-foreground transition-colors"
+              className="text-muted-foreground hover:text-foreground transition-colors"
             >
               GitHub
             </a>
+            <a
+              href="https://github.com/replicatedhq/ttl.sh/issues"
+              target="_blank"
+              rel="noopener noreferrer"
+              className="text-muted-foreground hover:text-foreground transition-colors"
+            >
+              Issues
+            </a>
             <a
               href="https://www.replicated.com"
               target="_blank"
               rel="noopener noreferrer"
-              className="hover:text-foreground transition-colors"
+              className="text-muted-foreground hover:text-foreground transition-colors"
             >
               Replicated
             </a>
           </div>
         </div>
-        
-        <div className="mt-8 pt-8 border-t border-border text-center text-sm text-muted-foreground">
-          <p>
-            Contributed by{" "}
+
+        <div className="mt-12 pt-8 border-t border-border/30 text-center">
+          <p className="text-sm text-muted-foreground flex items-center justify-center gap-1">
+            Made with <Heart className="w-4 h-4 text-red-500 fill-red-500" /> by{" "}
             <a
               href="https://www.replicated.com"
               target="_blank"
               rel="noopener noreferrer"
-              className="text-foreground hover:text-accent transition-colors"
+              className="text-foreground hover:text-accent transition-colors font-medium"
             >
               Replicated
             </a>
           </p>
-          <p className="mt-2">Open source. Free to use.</p>
+          <p className="text-xs text-muted-foreground/60 mt-2">
+            © {new Date().getFullYear()} Replicated, Inc. All rights reserved.
+          </p>
         </div>
       </div>
     </footer>
diff --git a/web/src/components/header.tsx b/web/src/components/header.tsx
index f7fe04c..e393a0c 100644
--- a/web/src/components/header.tsx
+++ b/web/src/components/header.tsx
@@ -1,7 +1,7 @@
 "use client";
 
 import { useState, useEffect } from "react";
-import { Menu, X } from "lucide-react";
+import { Menu, X, Github } from "lucide-react";
 import { ThemeToggle } from "@/components/theme-toggle";
 
 export function Header() {
@@ -18,85 +18,85 @@ export function Header() {
 
   return (
     <header
-      className={`fixed top-0 left-0 right-0 z-50 transition-all duration-200 ${
+      className={`fixed top-0 left-0 right-0 z-50 transition-all duration-300 ${
         isScrolled
-          ? "bg-background/80 backdrop-blur-lg border-b border-border"
+          ? "bg-background/80 backdrop-blur-xl border-b border-border/50 shadow-sm"
           : "bg-transparent"
       }`}
     >
       <div className="max-w-6xl mx-auto px-4 py-4 flex items-center justify-between">
-        <a href="/" className="flex items-center gap-2">
-          <span className="text-xl font-bold font-mono">ttl.sh</span>
+        <a href="/" className="flex items-center gap-2 group">
+          <span className="text-2xl font-bold font-mono group-hover:text-accent transition-colors">ttl.sh</span>
         </a>
 
         {/* Desktop nav */}
-        <nav className="hidden md:flex items-center gap-6">
+        <nav className="hidden md:flex items-center gap-1">
           <a
-            href="#how-it-works"
-            className="text-sm text-muted-foreground hover:text-foreground transition-colors"
+            href="#features"
+            className="px-4 py-2 text-sm text-muted-foreground hover:text-foreground transition-colors rounded-lg hover:bg-muted/50"
           >
             Features
           </a>
+          <a
+            href="#how-it-works"
+            className="px-4 py-2 text-sm text-muted-foreground hover:text-foreground transition-colors rounded-lg hover:bg-muted/50"
+          >
+            How it works
+          </a>
           <a
             href="https://github.com/replicatedhq/ttl.sh"
             target="_blank"
             rel="noopener noreferrer"
-            className="text-sm text-muted-foreground hover:text-foreground transition-colors"
+            className="px-4 py-2 text-sm text-muted-foreground hover:text-foreground transition-colors rounded-lg hover:bg-muted/50 flex items-center gap-2"
           >
+            <Github className="w-4 h-4" />
             GitHub
           </a>
-          <a
-            href="https://www.replicated.com"
-            target="_blank"
-            rel="noopener noreferrer"
-            className="text-sm text-muted-foreground hover:text-foreground transition-colors"
-          >
-            Replicated
-          </a>
-          <ThemeToggle />
+          <div className="ml-2 pl-2 border-l border-border">
+            <ThemeToggle />
+          </div>
         </nav>
 
         {/* Mobile menu button */}
-        <button
-          className="md:hidden p-2 text-muted-foreground hover:text-foreground"
-          onClick={() => setIsMobileMenuOpen(!isMobileMenuOpen)}
-          aria-label="Toggle menu"
-        >
-          {isMobileMenuOpen ? <X className="w-5 h-5" /> : <Menu className="w-5 h-5" />}
-        </button>
+        <div className="flex items-center gap-2 md:hidden">
+          <ThemeToggle />
+          <button
+            className="p-2 text-muted-foreground hover:text-foreground rounded-lg hover:bg-muted/50"
+            onClick={() => setIsMobileMenuOpen(!isMobileMenuOpen)}
+            aria-label="Toggle menu"
+          >
+            {isMobileMenuOpen ? <X className="w-5 h-5" /> : <Menu className="w-5 h-5" />}
+          </button>
+        </div>
       </div>
 
       {/* Mobile menu */}
       {isMobileMenuOpen && (
-        <div className="md:hidden bg-background border-b border-border">
-          <nav className="flex flex-col px-4 py-4 gap-4">
+        <div className="md:hidden bg-background/95 backdrop-blur-xl border-b border-border/50">
+          <nav className="flex flex-col px-4 py-4 gap-1">
             <a
-              href="#how-it-works"
-              className="text-sm text-muted-foreground hover:text-foreground transition-colors"
+              href="#features"
+              className="px-4 py-3 text-sm text-muted-foreground hover:text-foreground transition-colors rounded-lg hover:bg-muted/50"
               onClick={() => setIsMobileMenuOpen(false)}
             >
               Features
             </a>
+            <a
+              href="#how-it-works"
+              className="px-4 py-3 text-sm text-muted-foreground hover:text-foreground transition-colors rounded-lg hover:bg-muted/50"
+              onClick={() => setIsMobileMenuOpen(false)}
+            >
+              How it works
+            </a>
             <a
               href="https://github.com/replicatedhq/ttl.sh"
               target="_blank"
               rel="noopener noreferrer"
-              className="text-sm text-muted-foreground hover:text-foreground transition-colors"
+              className="px-4 py-3 text-sm text-muted-foreground hover:text-foreground transition-colors rounded-lg hover:bg-muted/50 flex items-center gap-2"
             >
+              <Github className="w-4 h-4" />
               GitHub
             </a>
-            <a
-              href="https://www.replicated.com"
-              target="_blank"
-              rel="noopener noreferrer"
-              className="text-sm text-muted-foreground hover:text-foreground transition-colors"
-            >
-              Replicated
-            </a>
-            <div className="flex items-center gap-2">
-              <span className="text-sm text-muted-foreground">Theme</span>
-              <ThemeToggle />
-            </div>
           </nav>
         </div>
       )}
diff --git a/web/src/components/hero.tsx b/web/src/components/hero.tsx
index bd14dbd..1457fd5 100644
--- a/web/src/components/hero.tsx
+++ b/web/src/components/hero.tsx
@@ -1,15 +1,19 @@
 "use client";
 
-import { useState } from "react";
-import { Check, Copy } from "lucide-react";
+import { useState, useEffect } from "react";
+import { Check, Copy, Sparkles } from "lucide-react";
 
 export function Hero() {
   const [copiedIndex, setCopiedIndex] = useState<number | null>(null);
+  const [mounted, setMounted] = useState(false);
+
+  useEffect(() => {
+    setMounted(true);
+  }, []);
 
   const commands = [
-    "IMAGE_NAME=$(uuidgen)",
-    "docker build -t ttl.sh/${IMAGE_NAME}:1h .",
-    "docker push ttl.sh/${IMAGE_NAME}:1h",
+    "docker build -t ttl.sh/my-image:1h .",
+    "docker push ttl.sh/my-image:1h",
   ];
 
   const copyToClipboard = async (text: string, index: number) => {
@@ -19,43 +23,61 @@ export function Hero() {
   };
 
   return (
-    <section className="relative min-h-screen flex flex-col items-center justify-center px-4 py-20">
-      {/* Grid background */}
-      <div className="absolute inset-0 bg-[linear-gradient(to_right,rgba(0,0,0,0.05)_1px,transparent_1px),linear-gradient(to_bottom,rgba(0,0,0,0.05)_1px,transparent_1px)] dark:bg-[linear-gradient(to_right,rgba(255,255,255,0.03)_1px,transparent_1px),linear-gradient(to_bottom,rgba(255,255,255,0.03)_1px,transparent_1px)] bg-[size:4rem_4rem]" />
+    <section className="relative min-h-screen flex flex-col items-center justify-center px-4 py-20 overflow-hidden">
+      {/* Animated gradient background */}
+      <div className="absolute inset-0 bg-gradient-to-br from-background via-background to-accent/5" />
       
-      <div className="relative z-10 max-w-4xl mx-auto text-center">
-        <div className="inline-flex items-center gap-2 px-3 py-1 rounded-full border border-border bg-card/50 text-sm text-muted-foreground mb-8">
-          <span className="w-2 h-2 rounded-full bg-accent animate-pulse" />
-          Free to use. No sign-up required.
+      {/* Grid pattern */}
+      <div className="absolute inset-0 bg-[linear-gradient(to_right,rgba(0,0,0,0.03)_1px,transparent_1px),linear-gradient(to_bottom,rgba(0,0,0,0.03)_1px,transparent_1px)] dark:bg-[linear-gradient(to_right,rgba(255,255,255,0.02)_1px,transparent_1px),linear-gradient(to_bottom,rgba(255,255,255,0.02)_1px,transparent_1px)] bg-[size:3rem_3rem]" />
+      
+      {/* Glow effects */}
+      <div className="absolute top-1/4 left-1/4 w-96 h-96 bg-accent/20 rounded-full blur-[128px] animate-pulse" />
+      <div className="absolute bottom-1/4 right-1/4 w-96 h-96 bg-accent/10 rounded-full blur-[128px] animate-pulse delay-1000" />
+      
+      <div className={`relative z-10 max-w-5xl mx-auto text-center transition-all duration-1000 ${mounted ? 'opacity-100 translate-y-0' : 'opacity-0 translate-y-4'}`}>
+        {/* Badge */}
+        <div className="inline-flex items-center gap-2 px-4 py-2 rounded-full border border-accent/30 bg-accent/5 text-sm text-accent mb-8 backdrop-blur-sm">
+          <Sparkles className="w-4 h-4" />
+          <span className="font-medium">Free forever. Zero sign-up.</span>
         </div>
         
-        <h1 className="text-4xl sm:text-5xl md:text-7xl font-bold tracking-tight mb-6 text-balance">
-          Anonymous & Ephemeral
+        {/* Main heading with gradient */}
+        <h1 className="text-5xl sm:text-6xl md:text-8xl font-bold tracking-tight mb-6">
+          <span className="bg-gradient-to-r from-foreground via-foreground to-foreground/70 bg-clip-text text-transparent">
+            Push. Pull.
+          </span>
           <br />
-          <span className="text-muted-foreground">OCI Registry</span>
+          <span className="bg-gradient-to-r from-accent via-accent to-accent/70 bg-clip-text text-transparent">
+            Forget.
+          </span>
         </h1>
         
-        <p className="text-lg md:text-xl text-muted-foreground max-w-2xl mx-auto mb-12 text-pretty">
-          Push your OCI images with a time limit. Pull them before they expire. 
-          No authentication, no configuration, just works.
+        <p className="text-xl md:text-2xl text-muted-foreground max-w-2xl mx-auto mb-4 text-pretty font-light">
+          The ephemeral container registry that just works.
+        </p>
+        
+        <p className="text-lg text-muted-foreground/80 max-w-xl mx-auto mb-12 text-pretty">
+          Push any OCI artifact with a TTL. No auth, no config, no account.
+          <br className="hidden sm:block" />
+          It expires automatically. Like magic.
         </p>
 
         {/* Terminal */}
-        <div className="bg-card border border-border rounded-lg overflow-hidden text-left max-w-2xl mx-auto">
-          <div className="flex items-center gap-2 px-4 py-3 border-b border-border bg-secondary/30">
+        <div className="bg-card/80 backdrop-blur-xl border border-border/50 rounded-xl overflow-hidden text-left max-w-2xl mx-auto shadow-2xl shadow-accent/5">
+          <div className="flex items-center gap-2 px-4 py-3 border-b border-border/50 bg-muted/30">
             <div className="w-3 h-3 rounded-full bg-red-500/80" />
             <div className="w-3 h-3 rounded-full bg-yellow-500/80" />
             <div className="w-3 h-3 rounded-full bg-green-500/80" />
-            <span className="ml-2 text-xs text-muted-foreground font-mono">terminal</span>
+            <span className="ml-2 text-xs text-muted-foreground font-mono">~ two commands. that&apos;s it.</span>
           </div>
-          <div className="p-4 font-mono text-sm space-y-2">
+          <div className="p-6 font-mono text-sm space-y-3">
             {commands.map((cmd, i) => (
               <div key={i} className="flex items-center gap-3 group">
-                <span className="text-accent select-none">$</span>
-                <code className="flex-1 text-foreground/90">{cmd}</code>
+                <span className="text-accent select-none font-bold">$</span>
+                <code className="flex-1 text-foreground">{cmd}</code>
                 <button
                   onClick={() => copyToClipboard(cmd, i)}
-                  className="opacity-0 group-hover:opacity-100 transition-opacity p-1 hover:bg-secondary rounded"
+                  className="opacity-0 group-hover:opacity-100 transition-opacity p-1.5 hover:bg-accent/10 rounded-md"
                   aria-label="Copy command"
                 >
                   {copiedIndex === i ? (
@@ -66,32 +88,43 @@ export function Hero() {
                 </button>
               </div>
             ))}
-            <div className="pt-2 text-muted-foreground text-xs">
-              {"# "}Your image is now available for 1 hour at ttl.sh/${"{"}IMAGE_NAME{"}"}:1h
+            <div className="pt-3 border-t border-border/30 text-muted-foreground text-xs">
+              <span className="text-accent/70">#</span> Available worldwide for 1 hour. Then it vanishes. ✨
             </div>
           </div>
         </div>
 
-        {/* Quick links */}
-        <div className="flex flex-wrap items-center justify-center gap-4 mt-8">
+        {/* CTA buttons */}
+        <div className="flex flex-wrap items-center justify-center gap-4 mt-10">
           <a
             href="https://github.com/replicatedhq/ttl.sh"
             target="_blank"
             rel="noopener noreferrer"
-            className="inline-flex items-center gap-2 px-5 py-2.5 bg-primary text-primary-foreground rounded-lg font-medium hover:bg-primary/90 transition-colors"
+            className="inline-flex items-center gap-2 px-6 py-3 bg-accent text-accent-foreground rounded-lg font-semibold hover:bg-accent/90 transition-all hover:scale-105 shadow-lg shadow-accent/20"
           >
             <svg className="w-5 h-5" fill="currentColor" viewBox="0 0 24 24">
               <path fillRule="evenodd" clipRule="evenodd" d="M12 2C6.477 2 2 6.477 2 12c0 4.42 2.865 8.17 6.839 9.49.5.092.682-.217.682-.482 0-.237-.008-.866-.013-1.7-2.782.604-3.369-1.34-3.369-1.34-.454-1.156-1.11-1.464-1.11-1.464-.908-.62.069-.608.069-.608 1.003.07 1.531 1.03 1.531 1.03.892 1.529 2.341 1.087 2.91.831.092-.646.35-1.086.636-1.336-2.22-.253-4.555-1.11-4.555-4.943 0-1.091.39-1.984 1.029-2.683-.103-.253-.446-1.27.098-2.647 0 0 .84-.269 2.75 1.025A9.578 9.578 0 0112 6.836c.85.004 1.705.114 2.504.336 1.909-1.294 2.747-1.025 2.747-1.025.546 1.377.203 2.394.1 2.647.64.699 1.028 1.592 1.028 2.683 0 3.842-2.339 4.687-4.566 4.935.359.309.678.919.678 1.852 0 1.336-.012 2.415-.012 2.743 0 .267.18.578.688.48C19.138 20.167 22 16.418 22 12c0-5.523-4.477-10-10-10z" />
             </svg>
-            View on GitHub
+            Star on GitHub
           </a>
           <a
-            href="#how-it-works"
-            className="inline-flex items-center gap-2 px-5 py-2.5 border border-border rounded-lg font-medium hover:bg-secondary transition-colors"
+            href="#features"
+            className="inline-flex items-center gap-2 px-6 py-3 border border-border rounded-lg font-semibold hover:bg-muted/50 transition-all"
           >
-            Learn more
+            See how it works
           </a>
         </div>
+
+        {/* Social proof */}
+        <div className="mt-16 pt-8 border-t border-border/30">
+          <p className="text-sm text-muted-foreground mb-6">Trusted by engineering teams worldwide</p>
+          <div className="flex flex-wrap items-center justify-center gap-8 opacity-60">
+            <span className="text-lg font-semibold text-muted-foreground">GitHub Actions</span>
+            <span className="text-lg font-semibold text-muted-foreground">GitLab CI</span>
+            <span className="text-lg font-semibold text-muted-foreground">CircleCI</span>
+            <span className="text-lg font-semibold text-muted-foreground">Jenkins</span>
+          </div>
+        </div>
       </div>
     </section>
   );
diff --git a/web/src/components/how-to.tsx b/web/src/components/how-to.tsx
index ef7fe2a..62f7727 100644
--- a/web/src/components/how-to.tsx
+++ b/web/src/components/how-to.tsx
@@ -1,30 +1,41 @@
 "use client";
 
 import { useState } from "react";
-import { Check, Copy } from "lucide-react";
+import { Check, Copy, Terminal } from "lucide-react";
 
-const steps = [
+const examples = [
   {
-    number: "01",
-    title: "Tag your image",
-    description: "Use ttl.sh as the registry, add a unique name, and specify the TTL as the tag.",
-    code: "docker build -t ttl.sh/my-image:1h .",
+    title: "Docker Image",
+    description: "Push any Docker image with a time-to-live",
+    commands: [
+      "docker build -t ttl.sh/my-app:2h .",
+      "docker push ttl.sh/my-app:2h",
+      "docker pull ttl.sh/my-app:2h",
+    ],
   },
   {
-    number: "02",
-    title: "Push it",
-    description: "Push your image to ttl.sh. No authentication required.",
-    code: "docker push ttl.sh/my-image:1h",
+    title: "Helm Chart",
+    description: "Push OCI Helm charts for testing",
+    commands: [
+      "helm package ./my-chart",
+      "helm push my-chart-0.1.0.tgz oci://ttl.sh/charts",
+      "helm install my-release oci://ttl.sh/charts/my-chart --version 0.1.0",
+    ],
   },
   {
-    number: "03",
-    title: "Pull before it expires",
-    description: "Pull your image from any machine before the TTL expires.",
-    code: "docker pull ttl.sh/my-image:1h",
+    title: "GitHub Actions",
+    description: "Perfect for CI/CD workflows",
+    commands: [
+      "- name: Build and push",
+      "  run: |",
+      "    docker build -t ttl.sh/${{ github.sha }}:1h .",
+      "    docker push ttl.sh/${{ github.sha }}:1h",
+    ],
   },
 ];
 
 export function HowTo() {
+  const [activeTab, setActiveTab] = useState(0);
   const [copiedIndex, setCopiedIndex] = useState<number | null>(null);
 
   const copyToClipboard = async (text: string, index: number) => {
@@ -33,49 +44,100 @@ export function HowTo() {
     setTimeout(() => setCopiedIndex(null), 2000);
   };
 
+  const copyAll = async () => {
+    const allCommands = examples[activeTab].commands.join("\n");
+    await navigator.clipboard.writeText(allCommands);
+    setCopiedIndex(-1);
+    setTimeout(() => setCopiedIndex(null), 2000);
+  };
+
   return (
-    <section className="relative py-24 px-4 border-t border-border">
-      <div className="max-w-4xl mx-auto">
+    <section id="how-it-works" className="relative py-32 px-4">
+      <div className="max-w-5xl mx-auto">
         <div className="text-center mb-16">
-          <h2 className="text-3xl md:text-4xl font-bold mb-4">
-            Three simple steps
+          <h2 className="text-4xl md:text-5xl font-bold mb-4">
+            <span className="bg-gradient-to-r from-foreground to-foreground/70 bg-clip-text text-transparent">
+              Ridiculously
+            </span>{" "}
+            <span className="bg-gradient-to-r from-accent to-accent/70 bg-clip-text text-transparent">
+              simple
+            </span>
           </h2>
-          <p className="text-muted-foreground text-lg">
-            Get started in seconds. No account needed.
+          <p className="text-xl text-muted-foreground max-w-2xl mx-auto">
+            Just add a TTL to your tag. That's literally it.
+            <br />
+            <span className="text-accent font-mono">:5m</span> <span className="text-muted-foreground/70">|</span>{" "}
+            <span className="text-accent font-mono">:1h</span> <span className="text-muted-foreground/70">|</span>{" "}
+            <span className="text-accent font-mono">:24h</span>
           </p>
         </div>
 
-        <div className="space-y-8">
-          {steps.map((step, index) => (
-            <div
-              key={step.number}
-              className="flex flex-col md:flex-row gap-6 items-start"
+        {/* Tabs */}
+        <div className="flex flex-wrap justify-center gap-2 mb-8">
+          {examples.map((example, i) => (
+            <button
+              key={i}
+              onClick={() => setActiveTab(i)}
+              className={`px-5 py-2.5 rounded-lg font-medium transition-all ${
+                activeTab === i
+                  ? "bg-accent text-accent-foreground shadow-lg shadow-accent/20"
+                  : "bg-muted/50 text-muted-foreground hover:bg-muted"
+              }`}
             >
-              <div className="flex-shrink-0 w-12 h-12 rounded-full bg-accent/10 flex items-center justify-center text-accent font-mono font-bold">
-                {step.number}
-              </div>
-              <div className="flex-1">
-                <h3 className="text-xl font-semibold mb-2">{step.title}</h3>
-                <p className="text-muted-foreground mb-4">{step.description}</p>
-                <div className="bg-card border border-border rounded-lg p-4 font-mono text-sm flex items-center justify-between group">
-                  <code>
-                    <span className="text-accent">$</span> {step.code}
-                  </code>
+              {example.title}
+            </button>
+          ))}
+        </div>
+
+        {/* Code block */}
+        <div className="bg-card border border-border/50 rounded-2xl overflow-hidden shadow-2xl">
+          <div className="flex items-center justify-between px-6 py-4 border-b border-border/50 bg-muted/30">
+            <div className="flex items-center gap-3">
+              <Terminal className="w-5 h-5 text-accent" />
+              <span className="font-medium">{examples[activeTab].description}</span>
+            </div>
+            <button
+              onClick={copyAll}
+              className="flex items-center gap-2 px-3 py-1.5 rounded-md bg-accent/10 hover:bg-accent/20 text-accent text-sm font-medium transition-colors"
+            >
+              {copiedIndex === -1 ? (
+                <>
+                  <Check className="w-4 h-4" />
+                  Copied!
+                </>
+              ) : (
+                <>
+                  <Copy className="w-4 h-4" />
+                  Copy all
+                </>
+              )}
+            </button>
+          </div>
+          <div className="p-6 font-mono text-sm space-y-2 overflow-x-auto">
+            {examples[activeTab].commands.map((cmd, i) => (
+              <div key={i} className="flex items-center gap-3 group">
+                {!cmd.startsWith("  ") && !cmd.startsWith("-") && (
+                  <span className="text-accent select-none font-bold">$</span>
+                )}
+                <code className={`flex-1 ${cmd.startsWith("  ") || cmd.startsWith("-") ? "text-muted-foreground" : "text-foreground"}`}>
+                  {cmd}
+                </code>
+                {!cmd.startsWith("  ") && (
                   <button
-                    onClick={() => copyToClipboard(step.code, index)}
-                    className="opacity-0 group-hover:opacity-100 transition-opacity p-1 hover:bg-secondary rounded ml-4"
+                    onClick={() => copyToClipboard(cmd, i)}
+                    className="opacity-0 group-hover:opacity-100 transition-opacity p-1.5 hover:bg-accent/10 rounded-md"
                     aria-label="Copy command"
                   >
-                    {copiedIndex === index ? (
+                    {copiedIndex === i ? (
                       <Check className="w-4 h-4 text-accent" />
                     ) : (
                       <Copy className="w-4 h-4 text-muted-foreground" />
                     )}
                   </button>
-                </div>
+                )}
               </div>
-            </div>
-          ))}
+            ))}
+          </div>
         </div>
       </div>
     </section>
diff --git a/web/src/components/time-limits.tsx b/web/src/components/time-limits.tsx
index cc61d98..6c63b0a 100644
--- a/web/src/components/time-limits.tsx
+++ b/web/src/components/time-limits.tsx
@@ -1,45 +1,47 @@
+"use client";
+
 const timeLimits = [
-  { tag: ":5m", description: "5 minutes" },
-  { tag: ":30m", description: "30 minutes" },
-  { tag: ":1h", description: "1 hour" },
-  { tag: ":6h", description: "6 hours" },
-  { tag: ":12h", description: "12 hours" },
-  { tag: ":1d", description: "24 hours (max)" },
+  { tag: ":5m", duration: "5 minutes", description: "Quick tests" },
+  { tag: ":30m", duration: "30 minutes", description: "CI jobs" },
+  { tag: ":1h", duration: "1 hour", description: "Most common" },
+  { tag: ":6h", duration: "6 hours", description: "Long pipelines" },
+  { tag: ":24h", duration: "24 hours", description: "Maximum" },
 ];
 
 export function TimeLimits() {
   return (
-    <section className="relative py-24 px-4 border-t border-border">
+    <section className="relative py-32 px-4">
       <div className="max-w-4xl mx-auto">
         <div className="text-center mb-16">
-          <h2 className="text-3xl md:text-4xl font-bold mb-4">
-            Flexible time limits
+          <h2 className="text-4xl md:text-5xl font-bold mb-4">
+            Set it and{" "}
+            <span className="bg-gradient-to-r from-accent to-accent/70 bg-clip-text text-transparent">
+              forget it
+            </span>
           </h2>
-          <p className="text-muted-foreground text-lg">
-            Set your image expiry using the tag. Default and maximum is 24 hours.
+          <p className="text-xl text-muted-foreground max-w-2xl mx-auto">
+            Choose your TTL. Default is 1 hour, max is 24 hours.
+            <br />
+            When time's up, it's gone forever.
           </p>
         </div>
 
-        <div className="grid grid-cols-2 md:grid-cols-3 lg:grid-cols-6 gap-4">
-          {timeLimits.map((limit) => (
+        <div className="flex flex-wrap justify-center gap-4">
+          {timeLimits.map((limit, i) => (
             <div
-              key={limit.tag}
-              className="p-4 bg-card border border-border rounded-lg text-center hover:border-accent/50 transition-colors"
+              key={i}
+              className="group relative px-6 py-5 rounded-2xl border border-border/50 bg-card/50 hover:border-accent/50 hover:bg-card transition-all duration-300 text-center min-w-[140px]"
             >
-              <code className="text-lg font-mono text-accent font-semibold">
-                {limit.tag}
-              </code>
-              <p className="text-sm text-muted-foreground mt-1">
-                {limit.description}
-              </p>
+              <code className="text-2xl font-bold text-accent font-mono">{limit.tag}</code>
+              <p className="text-sm text-foreground font-medium mt-2">{limit.duration}</p>
+              <p className="text-xs text-muted-foreground mt-1">{limit.description}</p>
             </div>
           ))}
         </div>
 
-        <div className="mt-8 p-4 bg-secondary/50 border border-border rounded-lg">
-          <p className="text-sm text-muted-foreground text-center">
-            You can also use seconds format like <code className="text-accent">:1600s</code> for 
-            more precise control. Any value exceeding 24 hours will be capped.
+        <div className="mt-12 text-center">
+          <p className="text-muted-foreground">
+            No TTL specified? Defaults to <code className="text-accent font-mono">:1h</code>
           </p>
         </div>
       </div>
diff --git a/web/src/components/use-cases.tsx b/web/src/components/use-cases.tsx
index 7c20181..341c031 100644
--- a/web/src/components/use-cases.tsx
+++ b/web/src/components/use-cases.tsx
@@ -1,53 +1,72 @@
-import { GitBranch, Users, TestTube } from "lucide-react";
+"use client";
+
+import { GitBranch, TestTube, Users, Boxes } from "lucide-react";
 
 const useCases = [
   {
     icon: GitBranch,
-    title: "CI/CD Workflows",
-    description:
-      "Build images in CI, test them in parallel jobs, and discard them after. No need to manage credentials or clean up old images.",
-  },
-  {
-    icon: Users,
-    title: "Open Source Contributions",
-    description:
-      "Allow contributors to test their changes without requiring them to configure their own registry credentials.",
+    title: "CI/CD Pipelines",
+    description: "Build once, test everywhere. Push your image in the build stage, pull it in parallel test jobs. No credentials to manage or rotate.",
+    highlight: "Zero credential management",
   },
   {
     icon: TestTube,
-    title: "Quick Testing",
-    description:
-      "Share images with teammates for quick testing sessions. The images disappear automatically when you're done.",
+    title: "Integration Testing",
+    description: "Spin up ephemeral environments with throwaway images. Test your containers in isolation, then let them disappear.",
+    highlight: "Clean slate, every time",
+  },
+  {
+    icon: Users,
+    title: "Open Source Projects",
+    description: "Contributors can test their changes without needing registry access. No secrets, no onboarding friction, just push and test.",
+    highlight: "Instant contributor experience",
+  },
+  {
+    icon: Boxes,
+    title: "Local Development",
+    description: "Share images between your local machines, test on different architectures, or hand off to a teammate. Quick, easy, no setup.",
+    highlight: "Share without friction",
   },
 ];
 
 export function UseCases() {
   return (
-    <section className="relative py-24 px-4 border-t border-border">
-      <div className="max-w-6xl mx-auto">
+    <section className="relative py-32 px-4 overflow-hidden">
+      <div className="absolute inset-0 bg-gradient-to-b from-muted/30 via-background to-muted/30" />
+      
+      <div className="relative z-10 max-w-6xl mx-auto">
         <div className="text-center mb-16">
-          <h2 className="text-3xl md:text-4xl font-bold mb-4">
-            Perfect for CI workflows
+          <h2 className="text-4xl md:text-5xl font-bold mb-4">
+            Built for{" "}
+            <span className="bg-gradient-to-r from-accent to-accent/70 bg-clip-text text-transparent">
+              real workflows
+            </span>
           </h2>
-          <p className="text-muted-foreground text-lg max-w-2xl mx-auto">
-            ttl.sh solves the problem of sharing intermediate build artifacts 
-            without managing credentials or cleanup.
+          <p className="text-xl text-muted-foreground max-w-2xl mx-auto">
+            From solo developers to massive CI/CD pipelines,
+            <br />
+            ttl.sh fits wherever you need temporary images.
           </p>
         </div>
 
-        <div className="grid grid-cols-1 md:grid-cols-3 gap-8">
-          {useCases.map((useCase) => (
+        <div className="grid md:grid-cols-2 gap-8">
+          {useCases.map((useCase, i) => (
             <div
-              key={useCase.title}
-              className="p-6 bg-card border border-border rounded-lg"
+              key={i}
+              className="group relative p-8 rounded-2xl border border-border/50 bg-card/30 backdrop-blur-sm hover:bg-card/50 transition-all duration-300"
             >
-              <div className="w-12 h-12 rounded-lg bg-secondary flex items-center justify-center mb-4">
-                <useCase.icon className="w-6 h-6 text-foreground" />
+              <div className="flex items-start gap-5">
+                <div className="shrink-0 p-3 rounded-xl bg-accent/10 text-accent group-hover:bg-accent group-hover:text-accent-foreground transition-colors">
+                  <useCase.icon className="w-6 h-6" />
+                </div>
+                <div>
+                  <h3 className="text-xl font-semibold mb-2">{useCase.title}</h3>
+                  <p className="text-muted-foreground mb-4 leading-relaxed">{useCase.description}</p>
+                  <span className="inline-block px-3 py-1 rounded-full bg-accent/10 text-accent text-sm font-medium">
+                    {useCase.highlight}
+                  </span>
+                </div>
               </div>
-              <h3 className="text-xl font-semibold mb-3">{useCase.title}</h3>
-              <p className="text-muted-foreground leading-relaxed">
-                {useCase.description}
-              </p>
             </div>
           ))}
         </div>