diff --git a/pkg/exporter/rule.go b/pkg/exporter/rule.go
index b56cd85..329b792 100644
--- a/pkg/exporter/rule.go
+++ b/pkg/exporter/rule.go
@@ -62,7 +62,7 @@ func (r *Rule) MatchesEvent(ev *kube.EnhancedEvent) bool {
 			if val, ok := ev.InvolvedObject.Labels[k]; !ok {
 				return false
 			} else {
-				matches := matchString(val, v)
+				matches := matchString(v, val)
 				if !matches {
 					return false
 				}
diff --git a/pkg/exporter/rule_test.go b/pkg/exporter/rule_test.go
index 8c54c47..14c2f43 100644
--- a/pkg/exporter/rule_test.go
+++ b/pkg/exporter/rule_test.go
@@ -52,6 +52,21 @@ func TestBasicRegexRule(t *testing.T) {
 	assert.False(t, r.MatchesEvent(ev3))
 }
 
+func TestLabelRegexRule(t *testing.T) {
+	ev := &kube.EnhancedEvent{}
+	ev.InvolvedObject.Labels = map[string]string{
+		"version": "alpha-123",
+	}
+
+	r := Rule{
+		Labels: map[string]string{
+			"version": "alpha",
+		},
+	}
+
+	assert.True(t, r.MatchesEvent(ev))
+}
+
 func TestOneLabelMatchesRule(t *testing.T) {
 	ev := &kube.EnhancedEvent{}
 	ev.InvolvedObject.Labels = map[string]string{