Maintaining this file as part of git tree isn't great, it's not really possible to review changes to it, let's just build it locally, especially that we've added webpack that also builds all assets and it's the files generated by webpack that we now compile into bindata_assetfs.go
Rename 'make build' to 'make docker-image' so it's more obvious what it's doing
Initialize git submodules automatically when needed, so users don't need to do it manually