diff --git a/cmd/karma/views.go b/cmd/karma/views.go
index 14bad38df..12fa28b61 100644
--- a/cmd/karma/views.go
+++ b/cmd/karma/views.go
@@ -86,6 +86,7 @@ func index(c *gin.Context) {
 	defaultsB64 := base64.StdEncoding.EncodeToString(defaults)
 
 	c.HTML(http.StatusOK, "ui/build/index.html", gin.H{
+		"KarmaName":     config.Config.Karma.Name,
 		"Version":       version,
 		"SentryDSN":     config.Config.Sentry.Public,
 		"DefaultFilter": filtersB64,
diff --git a/demo/karma.yaml b/demo/karma.yaml
index d4fc5456c..34a3ddf6d 100644
--- a/demo/karma.yaml
+++ b/demo/karma.yaml
@@ -32,6 +32,8 @@ grid:
           critical: 1
           warning: 2
           info: 3
+karma:
+  name: karma-demo
 labels:
   color:
     static:
diff --git a/docs/CONFIGURATION.md b/docs/CONFIGURATION.md
index affa87f40..248b69378 100644
--- a/docs/CONFIGURATION.md
+++ b/docs/CONFIGURATION.md
@@ -321,6 +321,27 @@ grid:
           info: 3
 ```
 
+### Karma
+
+`karma` section allows configuring miscellaneous internal options.
+
+Syntax:
+
+```YAML
+karma:
+  name: string
+```
+
+- `name` - name of given karma instance, this is currently used for the browser
+  tab title.
+
+Defaults:
+
+```YAML
+karma:
+  name: karma
+```
+
 ### Labels
 
 `labels` section allows configuring how alert labels will be rendered in the
diff --git a/docs/example.yaml b/docs/example.yaml
index 69b754d7c..bfa11ca85 100644
--- a/docs/example.yaml
+++ b/docs/example.yaml
@@ -27,6 +27,8 @@ debug: false
 filters:
   default:
     - "@receiver=by-cluster-service"
+karma:
+  name: karma-prod
 labels:
   color:
     static:
diff --git a/internal/config/config.go b/internal/config/config.go
index 787283c21..9e2a6b1a1 100644
--- a/internal/config/config.go
+++ b/internal/config/config.go
@@ -37,6 +37,8 @@ func init() {
 	pflag.Bool("alertmanager.proxy", false,
 		"Proxy all client requests to Alertmanager via karma (only used with simplified config)")
 
+	pflag.String("karma.name", "karma", "Name for the karma instance")
+
 	pflag.Bool(
 		"annotations.default.hidden", false,
 		"Hide all annotations by default unless explicitly listed in the 'visible' list")
@@ -162,6 +164,7 @@ func (config *configSchema) Read() {
 	config.Grid.Sorting.Order = v.GetString("grid.sorting.order")
 	config.Grid.Sorting.Reverse = v.GetBool("grid.sorting.reverse")
 	config.Grid.Sorting.Label = v.GetString("grid.sorting.label")
+	config.Karma.Name = v.GetString("karma.name")
 	config.Labels.Color.Custom = CustomLabelColors{}
 	config.Labels.Color.Static = v.GetStringSlice("labels.color.static")
 	config.Labels.Color.Unique = v.GetStringSlice("labels.color.unique")
diff --git a/internal/config/config_test.go b/internal/config/config_test.go
index f245713e4..0cb2a78ea 100644
--- a/internal/config/config_test.go
+++ b/internal/config/config_test.go
@@ -30,6 +30,7 @@ func resetEnv() {
 		"CUSTOM_JS",
 		"DEBUG",
 		"FILTERS_DEFAULT",
+		"KARMA_NAME",
 		"LABELS_COLOR_STATIC",
 		"LABELS_COLOR_UNIQUE",
 		"LABELS_KEEP",
@@ -91,6 +92,8 @@ grid:
     label: alertname
     customValues:
       labels: {}
+karma:
+  name: another karma
 labels:
   keep:
   - foo
@@ -171,6 +174,7 @@ func TestReadConfig(t *testing.T) {
 	os.Setenv("CUSTOM_JS", "/custom.js")
 	os.Setenv("DEBUG", "true")
 	os.Setenv("FILTERS_DEFAULT", "@state=active foo=bar")
+	os.Setenv("KARMA_NAME", "another karma")
 	os.Setenv("LABELS_COLOR_STATIC", "a bb ccc")
 	os.Setenv("LABELS_COLOR_UNIQUE", "f gg")
 	os.Setenv("LABELS_KEEP", "foo bar")
diff --git a/internal/config/models.go b/internal/config/models.go
index 0c92cff92..c3620dfaa 100644
--- a/internal/config/models.go
+++ b/internal/config/models.go
@@ -66,6 +66,9 @@ type configSchema struct {
 			} `yaml:"customValues" mapstructure:"customValues"`
 		}
 	}
+	Karma struct {
+		Name string
+	}
 	Labels struct {
 		Keep  []string
 		Strip []string
diff --git a/ui/public/index.html b/ui/public/index.html
index 14fa72e38..27e88bfcb 100644
--- a/ui/public/index.html
+++ b/ui/public/index.html
@@ -19,7 +19,7 @@
       href="%PUBLIC_URL%/custom.css"
       media="screen"
     />
-    <title>karma</title>
+    <title>{{ .KarmaName }}</title>
   </head>
   <body>
     <noscript>