diff --git a/ui/src/Components/Labels/FilterInputLabel/index.test.tsx b/ui/src/Components/Labels/FilterInputLabel/index.test.tsx
index 889d72e72..07bb5d6ae 100644
--- a/ui/src/Components/Labels/FilterInputLabel/index.test.tsx
+++ b/ui/src/Components/Labels/FilterInputLabel/index.test.tsx
@@ -86,7 +86,11 @@ describe("<FilterInputLabel /> className", () => {
   it("applied filter included in staticColorLabels with '=' matcher should use 'btn-info' class", () => {
     alertStore.settings.setValues({
       ...alertStore.settings.values,
-      ...{ staticColorLabels: ["foo"] },
+      ...{
+        labels: {
+          foo: { isStatic: true, isValueOnly: false },
+        },
+      },
     });
     ValidateClass("=", true, "btn-info");
   });
@@ -94,7 +98,11 @@ describe("<FilterInputLabel /> className", () => {
   it("applied filter included in staticColorLabels with any matcher other than '=' should use 'btn-default' class", () => {
     alertStore.settings.setValues({
       ...alertStore.settings.values,
-      ...{ staticColorLabels: ["foo"] },
+      ...{
+        labels: {
+          foo: { isStatic: true, isValueOnly: false },
+        },
+      },
     });
     for (const matcher of NonEqualMatchers) {
       ValidateClass(matcher, true, "btn-default");
diff --git a/ui/src/Components/Labels/FilteringLabel/index.test.tsx b/ui/src/Components/Labels/FilteringLabel/index.test.tsx
index 3ecb19c17..6a7cfd67d 100644
--- a/ui/src/Components/Labels/FilteringLabel/index.test.tsx
+++ b/ui/src/Components/Labels/FilteringLabel/index.test.tsx
@@ -84,7 +84,11 @@ describe("<FilteringLabel />", () => {
   it("doesn't render the name if it's included in valueOnlyLabels", () => {
     alertStore.settings.setValues({
       ...alertStore.settings.values,
-      valueOnlyLabels: ["foo"],
+      ...{
+        labels: {
+          foo: { isStatic: false, isValueOnly: true },
+        },
+      },
     });
     const tree = mount(
       <FilteringLabel alertStore={alertStore} name="foo" value="bar" />
@@ -95,45 +99,15 @@ describe("<FilteringLabel />", () => {
   it("renders the name if it's not included in valueOnlyLabels", () => {
     alertStore.settings.setValues({
       ...alertStore.settings.values,
-      valueOnlyLabels: ["bar"],
+      ...{
+        labels: {
+          bar: { isStatic: false, isValueOnly: true },
+        },
+      },
     });
     const tree = mount(
       <FilteringLabel alertStore={alertStore} name="foo" value="bar" />
     );
     expect(tree.text()).toBe("foo: bar");
   });
-
-  it("doesn't render the name if it matches a regex in valueOnlyRegexLabels", () => {
-    alertStore.settings.setValues({
-      ...alertStore.settings.values,
-      valueOnlyRegexLabels: ["^fo*$"],
-    });
-    const tree = mount(
-      <FilteringLabel alertStore={alertStore} name="foo" value="bar" />
-    );
-    expect(tree.text()).toBe("bar");
-  });
-
-  it("renders the name if it does not match any regex in valueOnlyRegexLabels", () => {
-    alertStore.settings.setValues({
-      ...alertStore.settings.values,
-      valueOnlyRegexLabels: ["^[^o]*$"],
-    });
-    const tree = mount(
-      <FilteringLabel alertStore={alertStore} name="foo" value="bar" />
-    );
-    expect(tree.text()).toBe("foo: bar");
-  });
-
-  it("renders the name if valueOnlyRegexLabels provides invalid regex", () => {
-    alertStore.settings.setValues({
-      ...alertStore.settings.values,
-      valueOnlyRegexLabels: ["^fo**$"],
-    });
-    jest.spyOn(global.console, "error").mockImplementation(() => {});
-    const tree = mount(
-      <FilteringLabel alertStore={alertStore} name="foo" value="bar" />
-    );
-    expect(tree.text()).toBe("foo: bar");
-  });
 });
diff --git a/ui/src/Components/Labels/FilteringLabel/index.tsx b/ui/src/Components/Labels/FilteringLabel/index.tsx
index c82e566c0..14cb1e5e7 100644
--- a/ui/src/Components/Labels/FilteringLabel/index.tsx
+++ b/ui/src/Components/Labels/FilteringLabel/index.tsx
@@ -33,23 +33,10 @@ const FilteringLabel: FC<{
     "components-label-with-hover"
   );
 
-  function isRegex(value: string): boolean {
-    try {
-      RegExp(value);
-      return true;
-    } catch {
-      console.error(`Invalid regex '${value}'`);
-      return false;
-    }
-  }
-
   return (
     <TooltipWrapper title="Click to only show alerts with this label or Alt+Click to hide them">
       <span className={cs.className} style={cs.style} onClick={handleClick}>
-        {alertStore.settings.values.valueOnlyLabels.includes(name) ||
-        alertStore.settings.values.valueOnlyRegexLabels.some(
-          (regex) => isRegex(regex) && name.match(regex)
-        ) ? null : (
+        {alertStore.settings.values.labels[name]?.isValueOnly ? null : (
           <>
             <span className="components-label-name">{name}:</span>{" "}
           </>
diff --git a/ui/src/Components/Labels/Utils.test.ts b/ui/src/Components/Labels/Utils.test.ts
index 93f2b55c4..b7ce615a9 100644
--- a/ui/src/Components/Labels/Utils.test.ts
+++ b/ui/src/Components/Labels/Utils.test.ts
@@ -17,8 +17,15 @@ describe("<GetClassAndStyle />", () => {
   it("static label uses StaticColorLabelClassMap.badge", () => {
     alertStore.settings.setValues({
       ...alertStore.settings.values,
-      ...{ staticColorLabels: ["foo", "job", "bar"] },
+      ...{
+        labels: {
+          foo: { isStatic: true, isValueOnly: false },
+          job: { isStatic: true, isValueOnly: false },
+          bar: { isStatic: true, isValueOnly: false },
+        },
+      },
     });
+    expect(alertStore.settings.values.labels.foo.isStatic).toBe(true);
     const cs = GetClassAndStyle(alertStore, "foo", "bar");
     expect(cs.colorClassNames).toContain(StaticColorLabelClassMap.badge);
   });
@@ -27,7 +34,9 @@ describe("<GetClassAndStyle />", () => {
     it(`non-static label doesn't use StaticColorLabelClassMap.${key}`, () => {
       alertStore.settings.setValues({
         ...alertStore.settings.values,
-        ...{ staticColorLabels: [] },
+        ...{
+          labels: {},
+        },
       });
       const cs = GetClassAndStyle(alertStore, "foo", "bar");
       expect(cs.colorClassNames).not.toContain(StaticColorLabelClassMap.badge);
@@ -73,7 +82,13 @@ describe("<GetClassAndStyle />", () => {
   it("style prop on a label included in staticColorLabels should be empty", () => {
     alertStore.settings.setValues({
       ...alertStore.settings.values,
-      ...{ staticColorLabels: ["foo", "job", "bar"] },
+      ...{
+        labels: {
+          foo: { isStatic: true, isValueOnly: false },
+          job: { isStatic: true, isValueOnly: false },
+          bar: { isStatic: true, isValueOnly: false },
+        },
+      },
     });
     const cs = GetClassAndStyle(alertStore, "foo", "bar");
     expect(cs.style).toEqual({});
@@ -82,7 +97,7 @@ describe("<GetClassAndStyle />", () => {
   it("style prop on a label without any color information should be empty", () => {
     alertStore.settings.setValues({
       ...alertStore.settings.values,
-      ...{ staticColorLabels: [] },
+      ...{ labels: {} },
     });
     const cs = GetClassAndStyle(alertStore, "foo", "bar");
     expect(cs.style).toEqual({});
diff --git a/ui/src/Components/Labels/Utils.ts b/ui/src/Components/Labels/Utils.ts
index 4ff7df111..d9521f03c 100644
--- a/ui/src/Components/Labels/Utils.ts
+++ b/ui/src/Components/Labels/Utils.ts
@@ -33,6 +33,8 @@ const GetClassAndStyle = (
     colorClassNames: [],
   };
 
+  const labelSettings = alertStore.settings.values.labels[name];
+
   if (name === StaticLabels.AlertName) {
     data.colorClassNames.push(AlertNameLabelClassMap[elementType]);
   } else if (name === StaticLabels.State) {
@@ -41,7 +43,7 @@ const GetClassAndStyle = (
         ? `bg-${StateLabelClassMap[value as AlertStateT]} text-white`
         : DefaultLabelClassMap[elementType]
     );
-  } else if (alertStore.settings.values.staticColorLabels.includes(name)) {
+  } else if (labelSettings?.isStatic) {
     data.colorClassNames.push(StaticColorLabelClassMap[elementType]);
   } else {
     const c = alertStore.data.getColorData(name, value);
diff --git a/ui/src/Models/APITypes.ts b/ui/src/Models/APITypes.ts
index 7ada29a7d..951f3a98b 100644
--- a/ui/src/Models/APITypes.ts
+++ b/ui/src/Models/APITypes.ts
@@ -176,10 +176,14 @@ export interface APILabelCounterT {
   hits: number;
 }
 
+export interface APILabelSettingsT {
+  isStatic: boolean;
+  isValueOnly: boolean;
+}
+
+export type APILabelsSettingsT = { [key: string]: APILabelSettingsT };
+
 export interface APISettingsT {
-  staticColorLabels: string[];
-  valueOnlyLabels: string[];
-  valueOnlyRegexLabels: string[];
   annotationsDefaultHidden: boolean;
   annotationsHidden: string[];
   annotationsVisible: string[];
@@ -205,6 +209,7 @@ export interface APISettingsT {
   };
   historyEnabled: boolean;
   gridGroupLimit: number;
+  labels: APILabelsSettingsT;
 }
 
 export interface APIAlertsResponseT {
diff --git a/ui/src/Stores/AlertStore.test.ts b/ui/src/Stores/AlertStore.test.ts
index 0297cdea6..91a28ecfb 100644
--- a/ui/src/Stores/AlertStore.test.ts
+++ b/ui/src/Stores/AlertStore.test.ts
@@ -693,7 +693,12 @@ describe("AlertStore.fetch", () => {
       store.fetch("", false, "", "", false, {}, 5, {})
     ).resolves.toBeUndefined();
     expect(store.settings.values).toMatchObject({
-      staticColorLabels: ["job"],
+      labels: {
+        job: {
+          isStatic: true,
+          isValueOnly: false,
+        },
+      },
       annotationsDefaultHidden: false,
       annotationsHidden: [],
       annotationsVisible: [],
@@ -705,7 +710,12 @@ describe("AlertStore.fetch", () => {
       store.fetch("", false, "", "", false, {}, 5, {})
     ).resolves.toBeUndefined();
     expect(store.settings.values).toMatchObject({
-      staticColorLabels: ["job"],
+      labels: {
+        job: {
+          isStatic: true,
+          isValueOnly: false,
+        },
+      },
       annotationsDefaultHidden: false,
       annotationsHidden: [],
       annotationsVisible: [],
diff --git a/ui/src/Stores/AlertStore.ts b/ui/src/Stores/AlertStore.ts
index 6b1a2c59a..cce3e37d4 100644
--- a/ui/src/Stores/AlertStore.ts
+++ b/ui/src/Stores/AlertStore.ts
@@ -461,9 +461,6 @@ class AlertStore {
     this.settings = observable(
       {
         values: {
-          staticColorLabels: [] as string[],
-          valueOnlyLabels: [] as string[],
-          valueOnlyRegexLabels: [] as string[],
           annotationsDefaultHidden: false as boolean,
           annotationsHidden: [] as string[],
           annotationsVisible: [] as string[],
@@ -489,6 +486,7 @@ class AlertStore {
           },
           historyEnabled: true,
           gridGroupLimit: 40,
+          labels: {},
         } as APISettingsT,
         setValues(v: APISettingsT) {
           this.values = v;
diff --git a/ui/src/__fixtures__/Fetch.ts b/ui/src/__fixtures__/Fetch.ts
index 47bc98446..3ed95a9f6 100644
--- a/ui/src/__fixtures__/Fetch.ts
+++ b/ui/src/__fixtures__/Fetch.ts
@@ -71,15 +71,15 @@ const EmptyAPIResponse = (): APIAlertsResponseT => ({
       author: "karma / author missing",
       comment: "ACK! Mock comment",
     },
-    staticColorLabels: ["job"],
-    valueOnlyLabels: [],
-    valueOnlyRegexLabels: [],
     annotationsDefaultHidden: false,
     annotationsHidden: [],
     annotationsVisible: [],
     annotationsEnableHTML: false,
     historyEnabled: true,
     gridGroupLimit: 40,
+    labels: {
+      job: { isStatic: true, isValueOnly: false },
+    },
   },
   authentication: {
     username: "",
@@ -95,10 +95,31 @@ const MockAPIResponse = (): APIAlertsResponseT => {
       labelValue: "",
       alertGroups: [
         MockAlertGroup(
-          [{ name: "alertname", value: "foo" }],
-          [MockAlert([], [{ name: "instance", value: "foo" }], "suppressed")],
+          [
+            {
+              name: "alertname",
+              value: "foo",
+            },
+          ],
+          [
+            MockAlert(
+              [],
+              [
+                {
+                  name: "instance",
+                  value: "foo",
+                },
+              ],
+              "suppressed"
+            ),
+          ],
           [],
-          [{ name: "cluster", value: "dev" }],
+          [
+            {
+              name: "cluster",
+              value: "dev",
+            },
+          ],
           {}
         ),
       ],
diff --git a/ui/src/__fixtures__/Stories.ts b/ui/src/__fixtures__/Stories.ts
index 6685ea4a2..cdc5fcabc 100644
--- a/ui/src/__fixtures__/Stories.ts
+++ b/ui/src/__fixtures__/Stories.ts
@@ -64,7 +64,12 @@ const MockGroup = (
             },
           ]
         : [],
-      [{ name: "instance", value: `instance${i}` }],
+      [
+        {
+          name: "instance",
+          value: `instance${i}`,
+        },
+      ],
       state
     );
     alert.startsAt = subMinutes(new Date(), alertCount).toISOString();
@@ -72,7 +77,10 @@ const MockGroup = (
   }
   const group = MockAlertGroup(
     [
-      { name: "alertname", value: "Fake Alert" },
+      {
+        name: "alertname",
+        value: "Fake Alert",
+      },
       { name: "group", value: groupName },
     ],
     alerts,
@@ -174,8 +182,14 @@ const MockGrid = (alertStore: AlertStore): void => {
     }
     if (i < 3) {
       group.shared.labels = [
-        { name: "cluster", value: `prod${i}` },
-        { name: "job", value: "textfile_exporter" },
+        {
+          name: "cluster",
+          value: `prod${i}`,
+        },
+        {
+          name: "job",
+          value: "textfile_exporter",
+        },
       ];
     }
     if (i < 5) {
diff --git a/ui/src/__fixtures__/useFetchGet.ts b/ui/src/__fixtures__/useFetchGet.ts
index 5408b1f29..6502c172d 100644
--- a/ui/src/__fixtures__/useFetchGet.ts
+++ b/ui/src/__fixtures__/useFetchGet.ts
@@ -105,7 +105,16 @@ const useFetchGetMock = (
       },
       {
         re: /^\.\/alertList\.json\?q=/,
-        response: { alerts: [[{ name: "instance", value: "foo" }]] },
+        response: {
+          alerts: [
+            [
+              {
+                name: "instance",
+                value: "foo",
+              },
+            ],
+          ],
+        },
       },
       // silence browser
       {