diff --git a/cmd/hauler/cli/store/remove.go b/cmd/hauler/cli/store/remove.go
index d6cb1c8..ef84825 100644
--- a/cmd/hauler/cli/store/remove.go
+++ b/cmd/hauler/cli/store/remove.go
@@ -91,7 +91,12 @@ func RemoveCmd(ctx context.Context, o *flags.RemoveOpts, s *store.Layout, ref st
 	var matches []match
 
 	if err := s.Walk(func(reference string, desc ocispec.Descriptor) error {
-		if !strings.Contains(reference, ref) {
+		registryRef := desc.Annotations[consts.ContainerdImageNameKey]
+		if registryRef == "" {
+			registryRef = desc.Annotations[ocispec.AnnotationRefName]
+		}
+
+		if !strings.Contains(reference, ref) && !strings.Contains(registryRef, ref) {
 			return nil
 		}
 
diff --git a/cmd/hauler/cli/store/remove_test.go b/cmd/hauler/cli/store/remove_test.go
index dbd1b3e..e887ddd 100644
--- a/cmd/hauler/cli/store/remove_test.go
+++ b/cmd/hauler/cli/store/remove_test.go
@@ -125,6 +125,40 @@ func TestRemoveCmd_NotFound(t *testing.T) {
 	}
 }
 
+// TestRemoveCmd_ContainerdImageName confirms that a
+// registry-prefixed ref (which only appears in the io.containerd.image.name
+// annotation, not the registry-stripped org.opencontainers.image.ref.name
+// used to key the store's nameMap) still matches for removal.
+func TestRemoveCmd_ContainerdImageName(t *testing.T) {
+	ctx := newTestContext(t)
+	s := newTestStore(t)
+	host, rOpts := newLocalhostRegistry(t)
+	seedImage(t, host, "test/repo", "v1", rOpts...)
+
+	rso := defaultRootOpts(s.Root)
+	ro := defaultCliOpts()
+
+	if err := storeImage(ctx, s, v1.Image{Name: host + "/test/repo:v1"}, "", false, rso, ro, ""); err != nil {
+		t.Fatalf("storeImage: %v", err)
+	}
+
+	if n := countArtifactsInStore(t, s); n == 0 {
+		t.Fatal("expected at least 1 artifact after storeImage, got 0")
+	}
+
+	// The registry-qualified ref only lives in io.containerd.image.name;
+	// org.opencontainers.image.ref.name (and the nameMap key derived from it)
+	// only holds the registry-stripped short form "test/repo:v1".
+	fullRef := host + "/test/repo:v1"
+	if err := RemoveCmd(ctx, &flags.RemoveOpts{Force: true}, s, fullRef, ro, rso); err != nil {
+		t.Fatalf("RemoveCmd with fully-qualified ref: %v", err)
+	}
+
+	if n := countArtifactsInStore(t, s); n != 0 {
+		t.Errorf("expected 0 artifacts after removal by containerd image name, got %d", n)
+	}
+}
+
 func TestRemoveCmd_Force_MultipleMatches(t *testing.T) {
 	ctx := newTestContext(t)
 	s := newTestStore(t)