diff --git a/cmd/hauler/cli/store.go b/cmd/hauler/cli/store.go
index 363463d..4bd0d88 100644
--- a/cmd/hauler/cli/store.go
+++ b/cmd/hauler/cli/store.go
@@ -21,6 +21,9 @@ func addStore(parent *cobra.Command) {
 		addStoreLoad(),
 		addStoreSave(),
 		addStoreServe(),
+
+		// TODO: Remove this in favor of sync only
+		addStoreAdd(),
 	)
 
 	parent.AddCommand(cmd)
@@ -139,3 +142,101 @@ func addStoreSave() *cobra.Command {
 
 	return cmd
 }
+
+func addStoreAdd() *cobra.Command {
+	cmd := &cobra.Command{
+		Use:   "add",
+		Short: "Add content to store",
+		RunE: func(cmd *cobra.Command, args []string) error {
+			return cmd.Help()
+		},
+	}
+
+	cmd.AddCommand(
+		addStoreAddFile(),
+		addStoreAddImage(),
+		addStoreAddChart(),
+	)
+
+	return cmd
+}
+
+func addStoreAddFile() *cobra.Command {
+	o := &store.AddFileOpts{}
+
+	cmd := &cobra.Command{
+		Use:   "file",
+		Short: "Add a file to the content store",
+		Args:  cobra.ExactArgs(1),
+		RunE: func(cmd *cobra.Command, args []string) error {
+			ctx := cmd.Context()
+
+			s, err := ro.getStore(ctx)
+			if err != nil {
+				return err
+			}
+
+			ref := args[0]
+
+			return store.AddFileCmd(ctx, o, s, ref)
+		},
+	}
+	o.AddFlags(cmd)
+
+	return cmd
+}
+
+func addStoreAddImage() *cobra.Command {
+	o := &store.AddImageOpts{}
+
+	cmd := &cobra.Command{
+		Use:   "image",
+		Short: "Add an image to the content store",
+		Args:  cobra.ExactArgs(1),
+		RunE: func(cmd *cobra.Command, args []string) error {
+			ctx := cmd.Context()
+
+			s, err := ro.getStore(ctx)
+			if err != nil {
+				return err
+			}
+
+			ref := args[0]
+
+			return store.AddImageCmd(ctx, o, s, ref)
+		},
+	}
+	o.AddFlags(cmd)
+
+	return cmd
+}
+
+func addStoreAddChart() *cobra.Command {
+	o := &store.AddChartOpts{}
+
+	cmd := &cobra.Command{
+		Use:   "chart",
+		Short: "Add a chart to the content store",
+		Example: `
+# add a chart
+hauler store add longhorn --repo "https://charts.longhorn.io"
+
+# add a specific version of a chart
+hauler store add chart rancher --repo "https://releases.rancher.com/server-charts/latest" --version "2.6.2"
+`,
+		Args: cobra.ExactArgs(1),
+		RunE: func(cmd *cobra.Command, args []string) error {
+			ctx := cmd.Context()
+
+			s, err := ro.getStore(ctx)
+			if err != nil {
+				return err
+			}
+
+			return store.AddChartCmd(ctx, o, s, args[0])
+		},
+	}
+	o.AddFlags(cmd)
+
+	return cmd
+}
diff --git a/cmd/hauler/cli/store/add.go b/cmd/hauler/cli/store/add.go
new file mode 100644
index 0000000..fb3aac5
--- /dev/null
+++ b/cmd/hauler/cli/store/add.go
@@ -0,0 +1,104 @@
+package store
+
+import (
+	"context"
+
+	"github.com/spf13/cobra"
+
+	"github.com/rancherfederal/hauler/pkg/apis/hauler.cattle.io/v1alpha1"
+	"github.com/rancherfederal/hauler/pkg/content/chart"
+	"github.com/rancherfederal/hauler/pkg/content/file"
+	"github.com/rancherfederal/hauler/pkg/content/image"
+	"github.com/rancherfederal/hauler/pkg/log"
+	"github.com/rancherfederal/hauler/pkg/store"
+)
+
+type AddFileOpts struct {
+	Name string
+}
+
+func (o *AddFileOpts) AddFlags(cmd *cobra.Command) {
+	f := cmd.Flags()
+	f.StringVarP(&o.Name, "name", "n", "", "(Optional) Name to assign to file in store")
+}
+
+func AddFileCmd(ctx context.Context, o *AddFileOpts, s *store.Store, ref string) error {
+	l := log.FromContext(ctx)
+	l.Debugf("running cli command `hauler store add`")
+
+	s.Open()
+	defer s.Close()
+
+	cfg := v1alpha1.File{
+		Ref:  ref,
+		Name: o.Name,
+	}
+
+	f := file.NewFile(cfg)
+	return s.Add(ctx, f)
+}
+
+type AddImageOpts struct {
+	Name string
+}
+
+func (o *AddImageOpts) AddFlags(cmd *cobra.Command) {
+	f := cmd.Flags()
+	_ = f
+}
+
+func AddImageCmd(ctx context.Context, o *AddImageOpts, s *store.Store, ref string) error {
+	l := log.FromContext(ctx)
+	l.Debugf("running cli command `hauler store add image`")
+
+	s.Open()
+	defer s.Close()
+
+	cfg := v1alpha1.Image{
+		Ref: ref,
+	}
+
+	i := image.NewImage(cfg)
+	return s.Add(ctx, i)
+}
+
+type AddChartOpts struct {
+	Name    string
+	Version string
+	RepoURL string
+
+	// TODO: Support helm auth
+	Username              string
+	Password              string
+	PassCredentialsAll    bool
+	CertFile              string
+	KeyFile               string
+	CaFile                string
+	InsecureSkipTLSverify bool
+	RepositoryConfig      string
+	RepositoryCache       string
+}
+
+func (o *AddChartOpts) AddFlags(cmd *cobra.Command) {
+	f := cmd.Flags()
+
+	f.StringVarP(&o.RepoURL, "repo", "r", "", "Chart repository URL")
+	f.StringVar(&o.Version, "version", "", "(Optional) Version of the chart to download, defaults to latest if not specified")
+}
+
+func AddChartCmd(ctx context.Context, o *AddChartOpts, s *store.Store, name string) error {
+	l := log.FromContext(ctx)
+	l.Debugf("running cli command `hauler store add chart`")
+
+	s.Open()
+	defer s.Close()
+
+	cfg := v1alpha1.Chart{
+		Name:    name,
+		RepoURL: o.RepoURL,
+		Version: o.Version,
+	}
+
+	c := chart.NewChart(cfg)
+	return s.Add(ctx, c)
+}