diff --git a/.travis.yml b/.travis.yml
index 79d0c51..4ea1efc 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -24,3 +24,8 @@ script:
   - make clean && make build-multistage
   - docker images
   - docker run `make version` --help
+
+after_success:
+  - if [[ "$TRAVIS_BRANCH" == "master" ]]; then
+      docker login -u "$DOCKER_USER" -p "$DOCKER_PASSWORD" && make tag && make push;
+    fi
diff --git a/Makefile b/Makefile
index 3a6001d..e60c60e 100644
--- a/Makefile
+++ b/Makefile
@@ -4,7 +4,7 @@ bin ?= goldpinger
 pkg ?= "github.com/bloomberg/goldpinger"
 tag = $(name):$(version)
 goos ?= ${GOOS}
-namespace ?= ""
+namespace ?= "bloomberg/"
 files = $(shell find . -iname "*.go")
 
 
@@ -38,7 +38,7 @@ push:
 
 run:
 	go run ./cmd/goldpinger/main.go
-	
+
 version:
 	@echo $(tag)