diff --git a/pkg/canary/controller.go b/pkg/canary/controller.go
index 98836991..1edf97ef 100644
--- a/pkg/canary/controller.go
+++ b/pkg/canary/controller.go
@@ -7,7 +7,7 @@ import (
 type Controller interface {
 	IsPrimaryReady(canary *flaggerv1.Canary) error
 	IsCanaryReady(canary *flaggerv1.Canary) (bool, error)
-	GetMetadata(canary *flaggerv1.Canary) (string, map[string]int32, error)
+	GetMetadata(canary *flaggerv1.Canary) (string, string, map[string]int32, error)
 	SyncStatus(canary *flaggerv1.Canary, status flaggerv1.CanaryStatus) error
 	SetStatusFailedChecks(canary *flaggerv1.Canary, val int) error
 	SetStatusWeight(canary *flaggerv1.Canary, val int) error
diff --git a/pkg/canary/daemonset_controller.go b/pkg/canary/daemonset_controller.go
index 7e0972cd..44833388 100644
--- a/pkg/canary/daemonset_controller.go
+++ b/pkg/canary/daemonset_controller.go
@@ -107,7 +107,7 @@ func (c *DaemonSetController) Promote(cd *flaggerv1.Canary) error {
 		return fmt.Errorf("damonset %s.%s get query error: %v", targetName, cd.Namespace, err)
 	}
 
-	label, err := c.getSelectorLabel(canary)
+	label, labelValue, err := c.getSelectorLabel(canary)
 	if err != nil {
 		return fmt.Errorf("getSelectorLabel failed: %w", err)
 	}
@@ -146,7 +146,7 @@ func (c *DaemonSetController) Promote(cd *flaggerv1.Canary) error {
 	}
 
 	primaryCopy.Spec.Template.Annotations = annotations
-	primaryCopy.Spec.Template.Labels = makePrimaryLabels(canary.Spec.Template.Labels, primaryName, label)
+	primaryCopy.Spec.Template.Labels = makePrimaryLabels(canary.Spec.Template.Labels, labelValue, label)
 
 	// apply update
 	_, err = c.kubeClient.AppsV1().DaemonSets(cd.Namespace).Update(context.TODO(), primaryCopy, metav1.UpdateOptions{})
@@ -179,24 +179,24 @@ func (c *DaemonSetController) HasTargetChanged(cd *flaggerv1.Canary) (bool, erro
 }
 
 // GetMetadata returns the pod label selector and svc ports
-func (c *DaemonSetController) GetMetadata(cd *flaggerv1.Canary) (string, map[string]int32, error) {
+func (c *DaemonSetController) GetMetadata(cd *flaggerv1.Canary) (string, string, map[string]int32, error) {
 	targetName := cd.Spec.TargetRef.Name
 
 	canaryDae, err := c.kubeClient.AppsV1().DaemonSets(cd.Namespace).Get(context.TODO(), targetName, metav1.GetOptions{})
 	if err != nil {
-		return "", nil, fmt.Errorf("daemonset %s.%s get query error: %w", targetName, cd.Namespace, err)
+		return "", "", nil, fmt.Errorf("daemonset %s.%s get query error: %w", targetName, cd.Namespace, err)
 	}
 
-	label, err := c.getSelectorLabel(canaryDae)
+	label, labelValue, err := c.getSelectorLabel(canaryDae)
 	if err != nil {
-		return "", nil, fmt.Errorf("getSelectorLabel failed: %w", err)
+		return "", "", nil, fmt.Errorf("getSelectorLabel failed: %w", err)
 	}
 
 	var ports map[string]int32
 	if cd.Spec.Service.PortDiscovery {
 		ports = getPorts(cd, canaryDae.Spec.Template.Spec.Containers)
 	}
-	return label, ports, nil
+	return label, labelValue, ports, nil
 }
 
 func (c *DaemonSetController) createPrimaryDaemonSet(cd *flaggerv1.Canary) error {
@@ -214,7 +214,7 @@ func (c *DaemonSetController) createPrimaryDaemonSet(cd *flaggerv1.Canary) error
 			targetName, cd.Namespace, canaryDae.Spec.UpdateStrategy.Type)
 	}
 
-	label, err := c.getSelectorLabel(canaryDae)
+	label, labelValue, err := c.getSelectorLabel(canaryDae)
 	if err != nil {
 		return fmt.Errorf("getSelectorLabel failed: %w", err)
 	}
@@ -240,7 +240,7 @@ func (c *DaemonSetController) createPrimaryDaemonSet(cd *flaggerv1.Canary) error
 				Name:      primaryName,
 				Namespace: cd.Namespace,
 				Labels: map[string]string{
-					label: primaryName,
+					label: labelValue,
 				},
 				OwnerReferences: []metav1.OwnerReference{
 					*metav1.NewControllerRef(cd, schema.GroupVersionKind{
@@ -256,12 +256,12 @@ func (c *DaemonSetController) createPrimaryDaemonSet(cd *flaggerv1.Canary) error
 				UpdateStrategy:       canaryDae.Spec.UpdateStrategy,
 				Selector: &metav1.LabelSelector{
 					MatchLabels: map[string]string{
-						label: primaryName,
+						label: labelValue,
 					},
 				},
 				Template: corev1.PodTemplateSpec{
 					ObjectMeta: metav1.ObjectMeta{
-						Labels:      makePrimaryLabels(canaryDae.Spec.Template.Labels, primaryName, label),
+						Labels:      makePrimaryLabels(canaryDae.Spec.Template.Labels, labelValue, label),
 						Annotations: annotations,
 					},
 					// update spec with the primary secrets and config maps
@@ -281,14 +281,14 @@ func (c *DaemonSetController) createPrimaryDaemonSet(cd *flaggerv1.Canary) error
 }
 
 // getSelectorLabel returns the selector match label
-func (c *DaemonSetController) getSelectorLabel(daemonSet *appsv1.DaemonSet) (string, error) {
+func (c *DaemonSetController) getSelectorLabel(daemonSet *appsv1.DaemonSet) (string, string, error) {
 	for _, l := range c.labels {
 		if _, ok := daemonSet.Spec.Selector.MatchLabels[l]; ok {
-			return l, nil
+			return l, daemonSet.Spec.Selector.MatchLabels[l], nil
 		}
 	}
 
-	return "", fmt.Errorf(
+	return "", "", fmt.Errorf(
 		"daemonset %s.%s spec.selector.matchLabels must contain one of %v'",
 		daemonSet.Name, daemonSet.Namespace, c.labels,
 	)
diff --git a/pkg/canary/deployment_controller.go b/pkg/canary/deployment_controller.go
index a9d0cd5f..72584d9d 100644
--- a/pkg/canary/deployment_controller.go
+++ b/pkg/canary/deployment_controller.go
@@ -72,7 +72,7 @@ func (c *DeploymentController) Promote(cd *flaggerv1.Canary) error {
 		return fmt.Errorf("deployment %s.%s get query error: %w", targetName, cd.Namespace, err)
 	}
 
-	label, err := c.getSelectorLabel(canary)
+	label, labelValue, err := c.getSelectorLabel(canary)
 	if err != nil {
 		return fmt.Errorf("getSelectorLabel failed: %w", err)
 	}
@@ -107,7 +107,7 @@ func (c *DeploymentController) Promote(cd *flaggerv1.Canary) error {
 	}
 
 	primaryCopy.Spec.Template.Annotations = annotations
-	primaryCopy.Spec.Template.Labels = makePrimaryLabels(canary.Spec.Template.Labels, primaryName, label)
+	primaryCopy.Spec.Template.Labels = makePrimaryLabels(canary.Spec.Template.Labels, labelValue, label)
 
 	// apply update
 	_, err = c.kubeClient.AppsV1().Deployments(cd.Namespace).Update(context.TODO(), primaryCopy, metav1.UpdateOptions{})
@@ -181,17 +181,17 @@ func (c *DeploymentController) ScaleFromZero(cd *flaggerv1.Canary) error {
 }
 
 // GetMetadata returns the pod label selector and svc ports
-func (c *DeploymentController) GetMetadata(cd *flaggerv1.Canary) (string, map[string]int32, error) {
+func (c *DeploymentController) GetMetadata(cd *flaggerv1.Canary) (string, string, map[string]int32, error) {
 	targetName := cd.Spec.TargetRef.Name
 
 	canaryDep, err := c.kubeClient.AppsV1().Deployments(cd.Namespace).Get(context.TODO(), targetName, metav1.GetOptions{})
 	if err != nil {
-		return "", nil, fmt.Errorf("deployment %s.%s get query error: %w", targetName, cd.Namespace, err)
+		return "", "", nil, fmt.Errorf("deployment %s.%s get query error: %w", targetName, cd.Namespace, err)
 	}
 
-	label, err := c.getSelectorLabel(canaryDep)
+	label, labelValue, err := c.getSelectorLabel(canaryDep)
 	if err != nil {
-		return "", nil, fmt.Errorf("getSelectorLabel failed: %w", err)
+		return "", "", nil, fmt.Errorf("getSelectorLabel failed: %w", err)
 	}
 
 	var ports map[string]int32
@@ -199,7 +199,7 @@ func (c *DeploymentController) GetMetadata(cd *flaggerv1.Canary) (string, map[st
 		ports = getPorts(cd, canaryDep.Spec.Template.Spec.Containers)
 	}
 
-	return label, ports, nil
+	return label, labelValue, ports, nil
 }
 func (c *DeploymentController) createPrimaryDeployment(cd *flaggerv1.Canary) error {
 	targetName := cd.Spec.TargetRef.Name
@@ -210,7 +210,7 @@ func (c *DeploymentController) createPrimaryDeployment(cd *flaggerv1.Canary) err
 		return fmt.Errorf("deplyoment %s.%s get query error: %w", targetName, cd.Namespace, err)
 	}
 
-	label, err := c.getSelectorLabel(canaryDep)
+	label, labelValue, err := c.getSelectorLabel(canaryDep)
 	if err != nil {
 		return fmt.Errorf("getSelectorLabel failed: %w", err)
 	}
@@ -241,7 +241,7 @@ func (c *DeploymentController) createPrimaryDeployment(cd *flaggerv1.Canary) err
 				Name:      primaryName,
 				Namespace: cd.Namespace,
 				Labels: map[string]string{
-					label: primaryName,
+					label: labelValue,
 				},
 				OwnerReferences: []metav1.OwnerReference{
 					*metav1.NewControllerRef(cd, schema.GroupVersionKind{
@@ -259,7 +259,7 @@ func (c *DeploymentController) createPrimaryDeployment(cd *flaggerv1.Canary) err
 				Strategy:                canaryDep.Spec.Strategy,
 				Selector: &metav1.LabelSelector{
 					MatchLabels: map[string]string{
-						label: primaryName,
+						label: labelValue,
 					},
 				},
 				Template: corev1.PodTemplateSpec{
@@ -361,14 +361,14 @@ func (c *DeploymentController) reconcilePrimaryHpa(cd *flaggerv1.Canary, init bo
 }
 
 // getSelectorLabel returns the selector match label
-func (c *DeploymentController) getSelectorLabel(deployment *appsv1.Deployment) (string, error) {
+func (c *DeploymentController) getSelectorLabel(deployment *appsv1.Deployment) (string, string, error) {
 	for _, l := range c.labels {
 		if _, ok := deployment.Spec.Selector.MatchLabels[l]; ok {
-			return l, nil
+			return l, deployment.Spec.Selector.MatchLabels[l], nil
 		}
 	}
 
-	return "", fmt.Errorf(
+	return "", "", fmt.Errorf(
 		"deployment %s.%s spec.selector.matchLabels must contain one of %v",
 		deployment.Name, deployment.Namespace, c.labels,
 	)
diff --git a/pkg/canary/service_controller.go b/pkg/canary/service_controller.go
index 1961b6cb..f63131da 100644
--- a/pkg/canary/service_controller.go
+++ b/pkg/canary/service_controller.go
@@ -42,9 +42,9 @@ func (c *ServiceController) SetStatusPhase(cd *flaggerv1.Canary, phase flaggerv1
 	return setStatusPhase(c.flaggerClient, cd, phase)
 }
 
-// GetMetadata returns the pod label selector and svc ports
-func (c *ServiceController) GetMetadata(_ *flaggerv1.Canary) (string, map[string]int32, error) {
-	return "", nil, nil
+// GetMetadata returns the pod label selector, label value and svc ports
+func (c *ServiceController) GetMetadata(_ *flaggerv1.Canary) (string, string, map[string]int32, error) {
+	return "", "", nil, nil
 }
 
 // Initialize creates or updates the primary and canary services to prepare for the canary release process targeted on the K8s service
diff --git a/pkg/canary/util.go b/pkg/canary/util.go
index f4f58304..254cd38a 100644
--- a/pkg/canary/util.go
+++ b/pkg/canary/util.go
@@ -75,14 +75,14 @@ func makeAnnotations(annotations map[string]string) (map[string]string, error) {
 	return res, nil
 }
 
-func makePrimaryLabels(labels map[string]string, primaryName string, label string) map[string]string {
+func makePrimaryLabels(labels map[string]string, labelValue string, label string) map[string]string {
 	res := make(map[string]string)
 	for k, v := range labels {
 		if k != label {
 			res[k] = v
 		}
 	}
-	res[label] = primaryName
+	res[label] = labelValue
 
 	return res
 }
diff --git a/pkg/controller/finalizer.go b/pkg/controller/finalizer.go
index 34633342..b1a6fbec 100644
--- a/pkg/controller/finalizer.go
+++ b/pkg/controller/finalizer.go
@@ -50,13 +50,13 @@ func (c *Controller) finalize(old interface{}) error {
 		return fmt.Errorf("canary not ready during finalizing: %w", err)
 	}
 
-	labelSelector, ports, err := canaryController.GetMetadata(canary)
+	labelSelector, labelValue, ports, err := canaryController.GetMetadata(canary)
 	if err != nil {
 		return fmt.Errorf("failed to get metadata for router finalizing: %w", err)
 	}
 
 	// Revert the Kubernetes service
-	router := c.routerFactory.KubernetesRouter(canary.Spec.TargetRef.Kind, labelSelector, ports)
+	router := c.routerFactory.KubernetesRouter(canary.Spec.TargetRef.Kind, labelSelector, labelValue, ports)
 	if err := router.Finalize(canary); err != nil {
 		return fmt.Errorf("failed revert router: %w", err)
 	}
diff --git a/pkg/controller/scheduler.go b/pkg/controller/scheduler.go
index 11fac989..df4c4f6a 100644
--- a/pkg/controller/scheduler.go
+++ b/pkg/controller/scheduler.go
@@ -100,14 +100,14 @@ func (c *Controller) advanceCanary(name string, namespace string) {
 
 	// init controller based on target kind
 	canaryController := c.canaryFactory.Controller(cd.Spec.TargetRef.Kind)
-	labelSelector, ports, err := canaryController.GetMetadata(cd)
+	labelSelector, labelValue, ports, err := canaryController.GetMetadata(cd)
 	if err != nil {
 		c.recordEventWarningf(cd, "%v", err)
 		return
 	}
 
 	// init Kubernetes router
-	kubeRouter := c.routerFactory.KubernetesRouter(cd.Spec.TargetRef.Kind, labelSelector, ports)
+	kubeRouter := c.routerFactory.KubernetesRouter(cd.Spec.TargetRef.Kind, labelSelector, labelValue, ports)
 
 	// reconcile the canary/primary services
 	if err := kubeRouter.Initialize(cd); err != nil {
diff --git a/pkg/router/factory.go b/pkg/router/factory.go
index 2a970c90..cd1835b3 100644
--- a/pkg/router/factory.go
+++ b/pkg/router/factory.go
@@ -39,7 +39,7 @@ func NewFactory(kubeConfig *restclient.Config, kubeClient kubernetes.Interface,
 }
 
 // KubernetesRouter returns a KubernetesRouter interface implementation
-func (factory *Factory) KubernetesRouter(kind string, labelSelector string, ports map[string]int32) KubernetesRouter {
+func (factory *Factory) KubernetesRouter(kind string, labelSelector string, labelValue string, ports map[string]int32) KubernetesRouter {
 	switch kind {
 	case "Service":
 		return &KubernetesNoopRouter{}
@@ -49,6 +49,7 @@ func (factory *Factory) KubernetesRouter(kind string, labelSelector string, port
 			flaggerClient: factory.flaggerClient,
 			kubeClient:    factory.kubeClient,
 			labelSelector: labelSelector,
+			labelValue:    labelValue,
 			ports:         ports,
 		}
 	}
diff --git a/pkg/router/kubernetes_default.go b/pkg/router/kubernetes_default.go
index 739dc4c7..45eb5f3f 100644
--- a/pkg/router/kubernetes_default.go
+++ b/pkg/router/kubernetes_default.go
@@ -25,6 +25,7 @@ type KubernetesDefaultRouter struct {
 	flaggerClient clientset.Interface
 	logger        *zap.SugaredLogger
 	labelSelector string
+	labelValue    string
 	ports         map[string]int32
 }
 
@@ -33,13 +34,13 @@ func (c *KubernetesDefaultRouter) Initialize(canary *flaggerv1.Canary) error {
 	_, primaryName, canaryName := canary.GetServiceNames()
 
 	// canary svc
-	err := c.reconcileService(canary, canaryName, canary.Spec.TargetRef.Name, canary.Spec.Service.Canary)
+	err := c.reconcileService(canary, canaryName, c.labelValue, canary.Spec.Service.Canary)
 	if err != nil {
 		return fmt.Errorf("reconcileService failed: %w", err)
 	}
 
 	// primary svc
-	err = c.reconcileService(canary, primaryName, fmt.Sprintf("%s-primary", canary.Spec.TargetRef.Name), canary.Spec.Service.Primary)
+	err = c.reconcileService(canary, primaryName, fmt.Sprintf("%s-primary", c.labelValue), canary.Spec.Service.Primary)
 	if err != nil {
 		return fmt.Errorf("reconcileService failed: %w", err)
 	}
@@ -52,7 +53,7 @@ func (c *KubernetesDefaultRouter) Reconcile(canary *flaggerv1.Canary) error {
 	apexName, _, _ := canary.GetServiceNames()
 
 	// main svc
-	err := c.reconcileService(canary, apexName, fmt.Sprintf("%s-primary", canary.Spec.TargetRef.Name), canary.Spec.Service.Apex)
+	err := c.reconcileService(canary, apexName, fmt.Sprintf("%s-primary", c.labelValue), canary.Spec.Service.Apex)
 	if err != nil {
 		return fmt.Errorf("reconcileService failed: %w", err)
 	}