# Customer

!!! info "Architectural Context"
    Detailed reference for Customer in the context of Architectural Foundations.

## Artificial Intelligence

### Generative AI

#### Case Studies

  - **(2024)** [aws.amazon.com/blogs/industries: BMW Group Develops a GenAI Assistant to Accelerate Infrastructure Optimization on AWS](https://aws.amazon.com/blogs/industries/bmw-group-develops-a-genai-assistant-to-accelerate-infrastructure-optimization-on-aws) <span class='md-tag md-tag--critical'>[ADVANCED LEVEL]</span>  <span class='md-tag md-tag--info'>[COMMUNITY-TOOL]</span> — Reviews BMW Group's production deployment of a GenAI orchestrator built on Amazon Bedrock. Highlights technical methods used to automatically review AWS cloud footprints and propose infrastructure optimizations globally.

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